Call Tracking enables you to monitor calls from your site and understand precisely what advertising activity brought them there; whether it was from a different site, Google or your paid search effort.
So no more will you have to guess how your caller has discovered you.
Why you want Call Tracking
Telephone monitoring is an essential tool for any business that spends money on advertisements across multiple channels. Customers with AdWords possess an inborn need to monitor the calls that relate to their key words, to be able to understand which keywords provide call conversions. AdWords Call Tracking With no visibility of telephone conversions, it’s not really feasible to work out if your investment from the key words on your portfolio is delivering value or not. Is just monitoring AdWords telephone conversions enough?
Most clients are looking to monitor not just PPC, but also SEO, Display, Affiliates, Social Media as well as Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation phone monitoring system such as Call Conversions Tracking comes from, as it lets you realize your ROI for each of these vital channels not just Google PPC. This can be essential actionable data allowing you to optimise the efficacy of each of your marketing channels, key to the success of any business enterprise.