Optimising Page Content for Search Engines

Optimising Page Content

The content of a website is extremely important in affecting the position on the results page for searches. They normally look for the following factors when analysing a web page for the most crucial keywords. That is very important for search engine optimisation.


Google gives relevance to the words used on the headings on a web site. That is employed by the programming language used to generate web pages (HTML) to make heading in the text stick out.

Keyword visibility

Search results give more weight to keywords found in relation to the others at the start of a section of text. When there exists a paragraph of text it is better to break this up into smaller sections and have an HTML heading for every section. Every time the search engine sees a heading, it is going to start the prominence standards again.

Keyword closeness

Search engines also attach some significance to keywords are to each other.

Keyword density

How many times a key word or phrase happens on the page in comparison with the entire quantity of words is defined as the keyword density. Google considers this when ranking a page for a particular key word.

It is worth it to reduce on the number of redundant words to increase the density of the chosen key words for as this helps with search engine optimisation that we’re optimising when writing copy to get a webpage.


Search engines like google cannot analyse pictures on a web page and are just able to read text. To enable search engines to “read” what an image is about it requires to really have a description attached. This really is called “Picture alt tag” in internet programming jargon and refers to the alternative text for the image.


On many web pages there are portions of text that may be clicked in order to bound to other web SEO consultant pages. Google analyses the text used here and use the data to rate the web site.

Summary: Page content

Headings, keyword prominence, proximity, density, hyperlink text as well as the significance of using “alt tags” for images to input a text description: All of all these are important for search engine optimisation and also have a part to play in getting to the very top of the search results for the keywords which are very important to us.